Japan’s camera industry in 2020

Camera store in Tokyo.

by Philbert Ono

The Japanese camera industry’s struggles have gotten worse with the pandemic in 2020. The coronavirus resulting in stay-at-home requests, travel bans, and the cancellation of events (including the Tokyo 2020 Olympics) give people fewer reasons to take pictures and fewer reasons to buy a new camera. Worldwide camera sales for Jan. to May 2020 is only 50.4% of sales in the same period in 2019.

With the prominence of smartphones, all camera makers have been facing shrinking sales of digital cameras. In 2010, worldwide camera sales peaked at 121.46 million units. In 2019, it shrank to one-eighth the peak with only 15.21 million units.

Even Nikon and Canon are seeing much lower sales in 2020 than ever before. Nikon saw red ink for the first time, for the year ending in March 2020. Sales of its D-SLRs and lenses are not doing well. Although Nikon has greatly trimmed its workforce at its factories in Thailand and Laos, it still expects the red ink to continue until 2021. Their new Nikon D6 flagship D-SLR introduced in May 2020 won’t be enough to put them in the black.

Experts say that Nikon and Canon were late in the game in the mirrorless camera market. Fearing that mirrorless cameras would eat into their D-SLR camera sales, they delayed entering the full-frame mirrorless camera market until 2018 when mirrorless camera sales in Japan already exceeded D-SLR sales. Sony had already marketed the world’s first full-frame mirrorless camera “α7” in 2013.

Sony continues to lead the mirrorless camera market. In 2019, Sony sold 1.65 million mirrorless cameras in Japan, Canon 940,000, and Nikon only 280,000 units.

Sony had no fears about mirrorless cameras affecting D-SLR sales since it had no D-SLRs. So it just took the mirrorless camera ball and ran with it all by itself. It has been an amazing run (for the money too). Congratulations to Sony.

Of course, Canon is not standing idly by. It now has the EOS R5 that came out in July 2020. It has been well received as a full-frame mirrorless camera featuring 8K video. The specs exceed Sony’s α9.

Although Sony and Canon have diverse product lines to maintain profitability, Nikon is on shaky ground. Hopefully, it will survive. A camera industry without Nikon is almost unthinkable.

We have already seen too many mid-tier camera companies disappear or downsize. Ricoh reduced its camera division (which had earlier merged with Pentax) in 2017, and Casio totally withdrew from the compact camera business in May 2018.

The latest shock came on June 24, 2020 when Olympus Corporation announced that it would sell off its historic camera division (founded in 1936) to Japan Industrial Partners, a Japanese investment fund. The final contract will be signed in Sept. 2020 and the sale will be completed by the end of 2020. Olympus will continue as a medical equipment maker.

Another shock was Asahi Camera, one of Japan’s longtime leading camera magazines, ceasing publication with its July 2020 issue. After 94 years in print, this venerable monthly magazine has retired due to declining readership and ad revenue.

Also, in recent years, many authorized camera repair centers in Japan have closed. The major camera makers now have repair centers only in Tokyo or only in the largest cities. People in other areas will need to use mail-in repair services.

As someone who has witnessed the exciting rise and depressing and continuing fall of conventional digital cameras, I find all this really sad. But it only reflects the ever-changing times. On the bright side, photography continues to be a massively popular and important activity and photos are essential in our daily lives. More people than ever before are taking pictures (and videos) and making money from it. And anybody can take pictures. We’ve come a long, long way since 20 years ago. But it’s a fact that image quality is still better with conventional digital cameras than with mobile phones. There’s still hope for the camera industry.

Source: https://toyokeizai.net/articles/-/364518

Tsuwano, Shimane: Photo museum and more

Seemingly in the middle of nowhere, the small town of Tsuwano in Shimane Prefecture turned out to be a real delight. Surrounded by mountains, it feels like a Swiss resort in the Alps. It has traditional buildings and the famous Taikodani Inari Shrine. Very photogenic place easily accessible from JR Tsuwano Station (JR Yamaguchi Line).

Shisei Kuwabara Photographics Museum
Shisei Kuwabara Photographics Museum

Right near the train station is the Shisei Kuwabara Photographics Museum (桑原史成写真美術館) that exhibits photos by documentary photographer Shisei Kuwabara who is from Tsuwano. The museum also houses the local tourist information office. So it should be your first stop when you arrive. Map: https://goo.gl/maps/r8cR2ueCayM2

Shisei Kuwabara (b. 1936) is most famous for his Minamata disease photos (like W. Eugene Smith).

Shisei Kuwabara Photographics Museum
Shisei Kuwabara Photographics Museum
Shisei Kuwabara Photographics Museum
Inside Shisei Kuwabara Photographics Museum.

The Shisei Kuwabara Photographics Museum has only one exhibition room, not huge, but it’s large enough. The museum was originally a documentary photo museum and they asked Kuwabara if they could rename it in 2004. So it exhibits mainly his photos, although it does not preserve or possess his photos. So it’s just an exhibition space. The exhibited photos change periodically. Open 9 am–5 pm, closed on the third Thursday in Jan., April, July, and Oct. when they change the exhibit. Admission ¥300 for adults.

Website: http://www.town.tsuwano.lg.jp/kuwabara_photo/info.html

Anno Art Museum
Anno Art Museum

Right across the street from the photo museum is an art museum dedicated to another local artist (illustrator) named Mitsumasa Anno. Anno Art Museum (安野光雅美術館) opened in 2001 to show artworks by Mitsumasa Anno who was born and raised in Tsuwano.

The first floor is the main exhibition space of Anno Art Museum. The second floor has an old-style classroom (from 1920s design), planetarium, and library.

After seeing the museums, enter Tono-machi road (殿町通り) lined with traditional buildings. You can enter a few of the buildings like the Japan Heritage Center (small local museum) and the Tsuwano Catholic Church (津和野カトリック教会) dedicated to Saint Francis Xavier who visited Japan as a Christian missionary in 1549–50.

Japan Heritage Center’s display of Sagimai White Heron Dance.
Tsuwano Catholic Church (津和野カトリック教会)

At the end of Tono-machi road, there’s a road going to Taikodani Inari Jinja, one of Japan’s Top Five Inari Shinto shrines noted for many vermillion torii gates along the path to the shrine. This is Tsuwano’s main attraction.

Taikodani Inari Jinja
Taikodani Inari Jinja

Similar to Fushimi Inari Shrine in Kyoto, Taikodani Inari Shrine has many vermilion torii gates on the way up to the shrine. If you cannot walk up, there is a road for cars that goes to the shrine as well. The path of toriis zigzags up the hill. It’s fun to climb up and enjoy the views.

Taikodani Inari Jinja
Taikodani Inari Jinja
Taikodani Inari Jinja’s Haiden Hall.

The shrine worships Uka-no-Mitama, a deity associated with food and agriculture, and the goddess Izanami. It is Shimane Prefecture’s second most popular shrine after Izumo Taisha. 

If you’ve come this far, you might as well also see the remains of Tsuwano Castle which is a short hike from the shrine. Or walk to novelist Mori Ogai’s birth home across the river.

Tsuwano Castle
Tsuwano Castle on a mountain.
Mori Ogai'
Mori Ogai’s birth home (森鴎外旧宅).

To see the main sights of Tsuwano, give yourself at least one full day. You should arrive in Tsuwano and stopover the night before. I loved Tsuwano. Laid back and not crowded. Really worth a visit.

More Tsuwano photos here: https://photoguide.jp/pix/index.php?cat=351

Japan’s first nude poster

by Philbert Ono

In 1922, Torii Shoten (鳥井商店), the forerunner of Osaka-based beverage maker Suntory, made this poster to promote its “Akadama Port Wine” in Japan. Dubbed “Japan’s first nude poster,” it became an instant sensation.

It has become one of Japan’s most iconic and classic images. Any book about Japan’s advertising history or photographic history would include this historical poster. The nascent start of the “sex sells” concept in Japan. Needless to say, thanks to this poster, they sold a lot of this wine.

The poster was also very controversial during a very conservative period in Japan. The “nude” model was Emiko Matsushima (松島栄美子), a stage actress. A young woman posing like this was unthinkable and taboo in those days, and she was subject to police questioning for obscenity and other public harassment. She was even disowned by her siblings and all her relatives. Poor girl.

Emiko was the prima donna of a musical troupe (赤玉楽劇座) created specifically to promote Akadama Port Wine. The troupe went around Japan for a year to entertain wine retailers and customers. She was originally from Tokyo and worked as a stage actress before her famous gig.

Afterward, she moved back to Tokyo, married an NHK employee before World War II, had a son, and lived out her final years quietly in an apartment in Takadanobaba, Tokyo. Shortly before she died in 1983 at age 90, her nephew took a picture (below) of her posing with her famous poster at home.

Emiko Matsushima in 1983 with the famous 1922 poster of herself. Source: Sankei

Not much is known about the process of making this iconic shot. Torii reasoned that no matter how good a product was, it would be no use if people didn’t know about it. And so apparently he was in favor of a sensational PR campaign.

The photographer was KATAOKA Toshiro (片岡敏郎) who worked in the company’s PR department. Kataoka was already well-known in the advertising business as exceptionally talented, progressive, and innovative. He was the one who formed the musical troupe to promote the Akadama Port Wine.

He rented a photo studio in Osaka for a total of six days in May 1922 and took many shots of Emiko starting with her dressed in a kimono. Then he posed her in her underclothing, and eventually topless. Kataoka took about 50 to 60 shots per pose.

The final poster was made in a sepia tone with only the red wine standing out in color. The poster later won 1st place at a world poster contest held in Germany.

Akadama Port Wine displayed at the Yamazaki Whisky Museum in Osaka.

Suntory was founded in 1899 as an imported wine shop named Torii Shoten (鳥井商店) in Osaka by Shinjiro Torii (鳥井 信治郎). It mainly sold Spanish wines, but they didn’t sell well in Japan. So Torii produced his own sweet wine named “Akadama Port Wine” in 1907 (still sold today as “Akadama Sweet Wine”).

Akadama Port Wine was the first product made by Suntory. “Akadama” means “red ball” in reference to the sun (like on the Japanese flag). Helped by this nude poster, Akadama Port Wine sold well in Japan and Torii used the profits to try and make whisky. And the rest is history. Suntory now makes just about anything you can drink besides alcoholic beverages. Soft drinks, coffee, and even mineral water.

The company was renamed Kotobukiya in 1921, and then “Suntory” in 1963 after its main whisky. The name “Suntory” comes from “Sun” and the founder’s name “Torii.” The “Sun” comes from the “Akadama” red sun.

If you are in Kyoto or Osaka, I highly recommend taking a tour (only ¥1,000) of the Suntory Yamazaki Distillery, a short train ride from JR Kyoto Station. Reservations are required. The distillery also has a museum, whisky-tasting bar, and gift shop. Great for whisky fans.

Tour inside Suntory Yamazaki Distillery.

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