New Year's postcards are by far the most popular type of postcards in Japan, akin to Christmas cards in the West. The bulk of the cards are delivered on New Year's Day, and cards which were sent late arrive during the first week of January. The custom of sending New Year's postcards began almost the same year when postcards were first made in Japan in 1873.

The card above was issued by the Japan Post Office in 2001. This is the address side of the card. The address side is considered to be the front side, and it is designed for the address to be written vertically from top to bottom, right to left. However, there's no problem with writing it horizontally which looks less formal, nor affixing an address label which looks less personal.

The seven red boxes at the top are for the postal code within Japan. Prior to Feb. 1998 when the postal code was expanded to seven digits, there were only five boxes for the postal code. The stamp is already printed on the card on the upper left corner. The price of the card includes the stamp which happens to be the same price as the card. On the bottom right corner is a lottery number for prizes.

Writing New Year's cards can be fun, but for many people it is a time-consuming chore if they do it at all. So it is common now to print out messages and addresses with an ink-jet printer at home. The Japan Post Office even offers New Year's cards made of paper suited for inkjet printing. The inkjet cards make the inkjet printout look a lot better than with cards made of regular paper. If you plan to use an inkjet printer, be sure to purchase the inkjet New Year's cards. Buy them early because they tend to sell out quickly.